Marketing and creative experts are well aware of the necessity to strategize their content and promotional efforts well ahead of time, aligning them with yearly holidays to capitalize on seasonal trends and holiday sales. This proactive approach will undoubtedly continue and adapt itself to evolving marketing and consumer trends. To assist in your planning, we’ve put together a comprehensive 2024 calendar with holidays for marketing designed to aid your business and creative initiatives.
Looking forward to 2024, several emerging marketing trends are expected to dominate the landscape. Personalization will become even more integral, with brands striving to tailor their messaging and campaigns to individual consumer preferences and behaviors. The use of AI and machine learning in marketing analytics will enhance the ability to predict consumer trends and personalize content effectively. Sustainability and ethical practices in marketing continue being a hot topic, as Millenial and Gen-Z consumers keep becoming more environmentally conscious and expect brands to demonstrate a commitment to sustainability in their products, services, and marketing campaigns.
Interactive and immersive experiences, such as augmented reality (AR) and virtual reality (VR), are also predicted to gain more traction in 2024. These technologies offer novel ways for brands to engage with consumers, creating memorable and engaging marketing experiences. Social media will continue to evolve, with platforms likely introducing new features and algorithms. Marketers will need to stay agile and adapt their strategies to leverage these changes effectively. All of these trends don’t come without their own set of challenges. Greenwashing (that is, claiming environmental and sustainable practices without any substance behind them) is becoming more easily recognized by customers and denounced by international organizations. For digital marketers, Q1 2024 seems to be the final nail in the coffin for cookies, which, alongside the strides in AI in marketing and advertising, seems to make the industry’s paradigm shift all the more palpable.
But enough predictions and trends, let’s dive into the 2024 calendar with holidays for marketing! We’ll explore the major celebrations and holidays of each month, ensuring to highlight some key international holidays as well. We’ll also point out the major sales events that typically occur each month, offering insights for those who wish to align their industry-specific campaigns with these opportunities. Plus, as an added bonus, we’ll provide FREE assets for each month that you can incorporate into your holiday campaigns!
2024 Calendar with Holidays for Marketing
January 2024 Calendar with Holidays for Marketing
Ah, the fresh start of a new year! January symbolizes new beginnings for many. In the Northern Hemisphere, this month is often linked with the chill of winter, while in the Southern Hemisphere, places like Argentina and Australia find themselves in the midst of summer during January.
January 2024 Holidays
Monday, January 1st: New Year’s Day
Saturday, January 6th: Epiphany
Friday, January 26th: Australia Day
January 2024 Sale Events
“White Sales” of bedding and linen from major department stores and retailers.
Sales, deals, and promotions on fitness and sports equipment following the typical health and fitness new year’s resolutions.
February 2024 Calendar with Holidays for Marketing
February is globally celebrated for Valentine’s Day, but there’s much more to the month. In regions with Catholic roots, such as New Orleans, as well as across South America and Europe, Mardi Gras and Carnival festivities add vibrancy and joy to what is typically a chilly month. Think of Brazil’s extravagant Carnaval and the elaborate masquerades in Venice! Meanwhile, in the Southern Hemisphere, February signifies summer’s end. For instance, Australian students return to school in early February, in contrast to the September back-to-school season in the Northern Hemisphere.
February 2024 Holidays
Black History Month throughout February
Saturday, February 10th: Chinese New Year
Sunday, February 11th: Superbowl (USA)
Tuesday February 13th: Mardi Gras/Carnival
Wednesday February 14th: Valentine’s Day
February 2024 Sale Events
Sales, deals, and promotions on TVs and electronics, especially in the USA ahead of the ever-popular Superbowl.
Sales, deals, and promotions on winter clothing, apparel, and accessories (Northern Hemisphere).
Sales, deals, and promotions on home goods ahead and on President’s Day (USA), with potential similar sales in other western countries.
March marks the return to school for students in South American countries below the Equator, while in the Northern Hemisphere, it heralds the arrival of spring. Additionally, cultural and religious festivities from India and Muslim-majority countries, such as Holi and Ramadan, have been gaining more recognition in Western societies. In 2024, Easter will actually fall on the very last day of March.
March 2024 Holidays
Friday, March 8th: International Women’s Day
Sunday, March 17th: Saint Patrick’s Day
Tuesday, March 19th: First day of Spring (Northern Hemisphere)
Sunday, March 10th: first day of Ramadan
Monday, March 25th: Holi /Festival of Colors
Sunday, March 31st: Easter Sunday
March 2024 Sale Events
Sales, deals, and promotions on tax software and services ahead of Tax Day, which usually takes place in April.
Even though Easter falls on March 31st in 2024, April in the Northern Hemisphere will still be characterized by the vibrant bloom of spring, complete with floral displays, chicks, bunnies, Easter eggs, and pastel hues. Conversely, in the Southern Hemisphere, this month signifies the peak of autumn, with all the pastel Easter motifs being present nonetheless.
April 2024 Holidays
Sunday, April 7th: World Health Day
Monday, April the 22nd: Earth Day
Tuesday, April the 23rd: World Book Day
April 2024 Sale Events
Sales, deals, and promotions on vacuum cleaners ahead of “Spring Cleaning”.
Sales, deals, and promotions on beauty products, following the trend stared by Sephora’s Spring Sale.
Sales, deals, and promotions on sustainable and “green” items ahead of Earth Day.
June is notable for its celebrations of both Children’s and Father’s Day, following Mother’s Day in the previous month. Additionally, this month has become synonymous with Pride Month, featuring rainbow-themed transformations and significant pride events occurring globally.
June 2024 Holidays
Pride Month throughout June
Sunday, June 9th: Children’s Day
Sunday, June 16th: Father’s Day
June 2024 Sale Events
Sales, deals, and promotions on lingerie following the trend started by Victoria’s Secret Semi-Annual Sale
Deals and Promotions on gym memberships given people’s likelihood of starting to exercise outdoor again during this season
Sales, deals, and promotions on tools, hardware, and other traditionally “dad” gifts ahead of Father’s Day
July in the Northern Hemisphere marks the height of summer, with children often out of school and possibly attending summer camp. This month features two major national celebrations: Canada Day in Canada and the Fourth of July in the USA. It’s a time for displaying maple leaf flags and stars and stripes, accompanied by plenty of fireworks and barbecues!
July 2024 Holidays
Monday, July 1st: Canada Day (Canada)
Thursday, July 4th: American Independence Day (USA)
July 2024 Sale Events
Sales, deals, and promotions on summer clothing and apparel (Northern Hemisphere)
Amazon’s PrimeDay have usually been in July. Other retailers discount or price-match to keep up with Amazon’s sales event (also referred to as the Summer Black Friday).
August, often among the year’s warmest months, is when many choose to take their extended annual vacations. Parisians and New Yorkers, for instance, will confirm that locals typically leave the city, paving the way for a surge in tourism. Additionally, the buzz of ‘back to school’ preparations begins to emerge towards the month’s end.
August 2024 Holidays
Throughout August: Summer Holidays and Vacations
Monday, August 19th: World Photography Day
August 2024 Sale Events
Sales, deals, and promotions on school supplies and apparel ahead of back-to-school in September (Northern Hemisphere)
Sales, deals, and promotions on gardening and yard products ahead of Fall (Northern Hemisphere)
September 2024 Calendar with Holidays for Marketing
September in the Northern Hemisphere signifies the start of the new academic year for students at all levels, from Kindergarten through to Ph.D. candidates. Labour Day provides a welcome holiday at the beginning of the month, and there’s a growing enthusiasm for the autumn season, with many eager to bring out their sweaters and coats from storage.
September 2024 Holidays
Throughout September: Back to School (Northern Hemisphere)
Monday, September 2nd: Labor Day
September 2024 Sale Events
Discounts on previous iPhone models ahead of Apple’s announcement of the latest iPhone launch.
Sales, deals, and promotions on home goods and appliances around Labor Day
October is universally synonymous with Halloween in the popular imagination. The imagery of yellow and red leaves, ghosts, and witches is widespread, despite this month marking the height of spring in the Southern Hemisphere.
October 2024 Holidays
Breast Cancer Awareness Month throughout October
Monday, October 14th: Canadian Thanksgiving
Thursday, October 31st: Halloween
October 2024 Sale Events
Sales, deals, and promotions on outdoor and patio furniture ahead of the cold winter months (Northern Hemisphere)
November 2024 Calendar with Holidays for Marketing
November begins with the Day of the Dead, a holiday observed in many Catholic countries and notably characterized by Mexico’s vibrant candy skulls and “Catrinas.” Outside of Mexico, it’s often celebrated in conjunction with Halloween. This month is brimming with festivities and shopping events. In the USA, Thanksgiving stands as the most significant holiday, leading into the renowned shopping days of Black Friday and Cyber Monday. Additionally, China’s “Anti-Valentine’s” Day on November 11th, a major sales event, has not only become popular in other Asian countries but has also gained momentum in the UK.
November 2024 Holidays
Friday, November 1st: Diwali
Saturday, November 2nd: Day of the Dead (Día de Muertos)
Monday, November 11th: Single’s Day (Mainly China, but gaining traction in other countries)
Thursday, November 28th: American Thanksgiving (USA)
Friday, November 29th: Black Friday
November 2024 Sale Events
Big sales, deals and promotions on virtually everything over Black Friday and Cyber Monday
December 2024 calendar with holidays for marketing
December is a month filled with festivities, widely regarded as the most celebratory time of the year. Christmas has become a global phenomenon, celebrated even in non-Christian countries, exemplified by unique traditions like Japan’s unusual custom of eating KFC on Christmas. In the USA, Kwanzaa is a newer holiday celebrated within the African American community, and Hannukah is observed by Jewish communities around the world.
December 2024 Holidays
Monday, December 2nd: Cyber Monday
Starts Wednesday 25th: First night of Hanukkah
Wednesday, December 25th: Christmas
Thursday, December 26th: Boxing Day (UK/Canada)
Thursday, December 26th: First day of Kwanzaa
December 2024 Sale Events
Most sales from Black Friday drag into December. Boxing Day is regarded as the first day of post-holiday discounts in Canada and the UK. Sales drag into the winter sales of January too (if you TRULY want the best deals, wait for the January clearances… trust us!).
That wraps it up for our 2024 calendar with holidays for marketing! Don’t forget to bookmark this page for easy reference throughout the year. For additional free resources for your marketing campaigns, take a look at our article listing sites where you can create free rainbow gradients. Also, check out our compilation of 100 free fonts to download, including a variety of Christmas and holiday-themed options. May we also suggest you visit our gallery of royalty-free pretty background images (that are free to download!), as well as our gallery of royalty free b roll footage to download for free too?.
After sharing all this information, all that’s left to say is that we hope you enjoyed our 2024 calendar with holidays for marketing and feel ready for all of the upcoming holidays in this new year!
If you plan to start working as a freelancer in 2024, why not consult the following articles we have put together?