In part one of this article series, we covered 10 ways to leverage ChatGPT for marketing as suggested by Chris Cunningham from ClickU. In part two of this article we share even more uses to use this A.I. tool in your marketing. These ideas come from Alex Garcia, founder of Marketing Examined, who has shared an amazing thread on his Twitter account with seven other ways in which you can apply ChatGPT’s technology and save yourself significant time in the process. In this article, we present each of these to you along with our own thoughts on each of them.
This tool hasn’t ceased to amaze us since we first fed it our prompts and started discovering all the potential it has for all sort of industries. While it has raised a few ethic concerns, particularly in academic contexts, it is a technology that is here to stay. And as they say, if you can’t beat ‘em, join ‘em. One of the takeaways from our previous article is that often the technology will not give you final results, rather a very impressive outline that you can build upon to fully fledge out the marketing materials you need. Let’s dive right into the article and see what findings that we can incorporate into our own marketing processes we stumble across.
7 (more) ways to use ChatGPT for Marketing
1. Write headlines for email newsletters
Make a list of headlines that you have used or that reflect the writing style and tone you want for your mailing list. Copy and paste them into ChatGPT as a bullet-point list, and ask the tool to take a look at the ones you are feeding it and write five more. As you can see below, you can ask for customizations and modifications, such as aiming them for a specific audience:
Image © Alex Garcia.
This is an extremely useful way of leveraging ChatGPT. Based on the results above, you can tell that the tool understands both the context and content of the five headlines. Additionally, it applies the prompt “but make it for beginner marketers” and adds words such as “easy-to-follow”, “become a pro”, discover the secrets”, and “beginner-friendly content” to the new set of headlines. If you are not good at creative writing or suffer from writer’s block, this will save you hours of consulting a thesaurus!
2. Write subject lines for emails
In a similar manner as above, you can make a list of subject lines that you have used or that you have found particularly compelling and would like to recreate. Tell ChatGPT to take a look at what you are submitting and create new ones in the same style.
Image © Alex Garcia
Similar as above, this tool is god-sent for anyone who needs a variety of content for their marketing needs that will keep readers engaged. We love that you can feed it a “template” subject line and that it will return results in the exact format that is ready for you to just fill in the blanks and move on to your next important task. Another winning use!
3. Write commercial emails
Use ChatGPT to draft any sort of commercial emails you need. In this case, Alex is asking it to “write a welcome email to a new subscriber for my marketing newsletter AI but make it witty, funny, and simple”.
Image © Alex Garcia
You will save a lot of time (and copywriter fees!) with this use. As you see, the machine has returned a fully-drafted template that you can just adapt to your own tone, voice, and product/service. We are truly surprised at ChatGPT’s ability to understand and use the “witty, funny, and simple” tone requested. Upon reading the results, our team thought the text was highly original and something that would really catch our eyes if it landed in our inbox.
4. Create better SEO content
SEO is crucial for anyone with a website who wants to be discovered. It -is- a science, but ChatGPT can help with some of the heavy lifting. Ask the tool for a list of keywords related to a specific topic (you can ask for both long- or medium-tail keywords. You can then go to a SEO tool like Ahrefs to find those with the lowest KW difficulty. As seen below, you can then also give a specific keyword back to ChatGPT and ask for it to provide you with a few title ideas for articles. And not only that – you can even use ChatGPT to write a meta description by asking to do so based on your article’s title!
This may be one of our favorite uses in this list. Our team has worked with SEO and while tools like Ahrefs and SEMrush are fantastic, they 1. cost money to use, and 2. do have a learning curve and require the user to have a deeper understanding of SEO. Using ChatGPT this way does so much of the heavy lifting for you. The first command here will give you good long-tail keywords for your SEO. If you want to take it a step further, you can then plug them into one of the above-mentioned SEO tools to get the ones with the lowest difficulty. The fact that you can make it full-circle by then getting ChatGPT to recommend article title ideas makes this an SEO tool on its own right!
5. Create filler content for landing pages
Using ChatGPT or other machine technology to write full website copy is not a good idea, as the technology is still new. Simply copy-pasting what the tool is generating may risk using plagiarized content, having the exact same content as many others using the tool, or even being penalized by Google. What you can do is avoid having writer’s block and not knowing what “filler” content to use for your pages. Ask ChatGPT to write text for your website by including your value proposition, your differentiation factor, the benefits and features of your product or service, your target audience, as well as your pricing:
We find this use excellent to have an amazing head start in your content writing. As stated, we would not recommend copy-pasting what the tool gives you. Instead, you can take advantage of the well-structured and relevant text it gives you and use it as a base to work on towards your final website copy. In other words, you can simply paraphrase the text and customize to your own tone as well as product or service, and you’ll be good to go!
6. Build a WhatsApp or on-site customer service chatbot
You can use ChatGPT or the same base technology to build a chatbot in the above-mentioned manners. These two uses are not as simple as the previously-listed ones, so here are a couple of resources:
Build ChatGPT-like Chatbots With Customized Knowledge for Your Websites, Using Simple Programming
Building a WhatsApp Chatbot with ChatGPT: A Step-by-Step Guide
We haven’t tried these ourselves, as we don’t currently need a customer service chatbot – either on-site, nor via WhatsApp. It seems a pretty straightforward process if you are a bit more tech-savvy. You will just need to know what the chatbot should accomplish (especially by getting in the shoes of the customer and all their potential questions and needs), and plug them into the bot accordingly. Like most of the uses presented here, you will get a bases to work on and not a finished product.
7. Write copy for Ads
You can generate quality ad copy that will be a great starting point to just polish, customize, and use. Two prompts are of the essence here: a) the writing technique and b) the character limit. As a sample prompt: “Write ad copy for a SMS marketing tool for real estate companies using the before after bridge technique that’s under 200 characters”:
We find this one of the most impressive examples, even if it’s short. ChatGPT fully understands two things: “SMS Marketing”, and the “Before-and-After Bridge Technique). The copy lends itself to print ads, website banners, social media, email marketing, and beyond. We are excited to test several different products and services with this prompt to see what else the tool comes up with!
And that’s it. We keep getting surprised by all the uses this tool has to offer. Once more, we would never recommend just copy-pasting the results that the tools give you. Use them as outlines, a bases, or a guide towards crafting your own custom marketing materials instead. What we do recommend for your marketing is knowing the 2023 holiday calendar in advance so you can start planning your campaigns ahead, learn how to optimize your LinkedIn profile to grow your network, and take advantage of the freebie roundups we’ve been putting together for you, like these free fonts and free gradients.